This Sunday’s New York Times Magazine issue is devoted to green issues and it has some interesting articles.
One of the pieces which coincided with Sunday’s Magazine that drew my attention evaluated the eco-footprint of stainless steel drinking bottles versus plastic bottles on a very basic level. The point was obviously to uncover some of the hidden environmental costs of producing things that we commonly consider to be green. I think there are a couple of things to note whenever determining the environmental impact of what we buy. First, the measure of the environmental impact of consumer choices can change significantly depending on what criteria we’re using to judge. In this comparison, stainless steel bottles were far worse, environmentally speaking, than plastic bottles when pitting one stainless steel bottle against one plastic bottle. Yet, when the cumulative impact of the production and waste of hundreds of plastic bottles is taken into account, the steel bottle is much greener. The consumer’s actions also matter. For example, less energy is used when the bottle is washed in cold water and less waste results when the bottle is recycled after it can no longer be used.
Second, we need to question any product’s claims to environmental sustainability. As people become increasingly environmentally conscious, companies are going to want to cash in on that popularity. Indeed, this is already occurring. For example, both Clorox and Scott recently introduced “green” lines of products. And we certainly shouldn’t just take their words for it. The problem with not taking a company’s word for it is that it takes a lot for the consumer to research the product’s environmental footprint.
I think it basically comes down to consumers making some common sense decisions. Opt for purchasing the product that will give you the most volume with the least packaging (assuming of course that you will use what you buy). Opt for buying products made with recyclable materials. Consider the purpose (and the need) for the product and buy only what you know you will use. Opt for the non-toxic alternative and use toxics sparingly and only when necessary.
They say every cloud has a silver lining.
